Chanel Is Classically Modern
As a self-made woman begins experimenting with incorporating luxury items into her lifestyle, she is sure to encounter timeless challenges.
We want to encourage women to look to the classic icons of avant-garde self-care and fragrance as they acclimate themselves to their modern luxury lifestyle.
With creative and customized marketing strategies, your brand will surely get noticed.
How to Establish awareness and consideration in skin care space
Encourage customers to purchase skincare while looking at the makeup section. Emphasize the idea that the luxury of cosmetics is wasted if the customer lacks an equally lavish skincare routine. Good makeup starts with good skin.
How to Increase average order value through cross-selling.
Suggesting products based on the items the customer demonstrates virtual interest in (i.e. customer is looking at a face wash- suggest a toner to go after).
How to Increase repurchase rates and frequency of purchase.
Give customers the option for a subscription service so the product can be redelivered once they’re running low or out
